Hey, I am Gayathri.
I love designing digital experiences.
Computer Science Graduate. Have always been called Creative. INFJ. Professionally a User Experience Designer. Design Co-Head at The Pawsome People Project. Part-time Illustrator (@pixellpenn) and hardcore Gastronome. Previously, Design at Mr. Cooper.
Currently, Masters of Human-Computer Interaction + Design ( MHCID ) 🎓 candidate at University of Washington.
Amazon Pay — UX Study to increase customer traffic
Amazon being one such e-commerce giant occupying almost 32% of the whole Indian online retailer share, still its inbuilt payment feature ‘ Amazon Pay’ contributes to only 5% of the whole UPI market share in India. Here in this case study, we aim to improve Amazon pay & its features so that it can gain a higher market share in a competitive market segment.
'Love Indie Year' - Calendar 2021
ILLUSTRATION AND LAYOUT DESIGNING
Fundraising initiative for The Pawsome People Project. - Core member and Social Media Design head, focussing on Animal welfare.
& other interestin' stuff.
- UX & Product Design
- Interestin' stuff